Three reasons why a blog is essential for growing your business these days:
1) A blog is fast
You can update it instantly, so you can make up to the minute special offers.
You can also respond to the news and offer topical specials.
And, of course, you no longer need to rely on your webmaster to make any changes — and wait weeks or months — until they get around to it. Plus, you won’t have to pay them anymore either.
2) Perfect combination of personal and business
These days, you need to give your potential customers/clients a reason to come to YOU. There’s a lot of competition out there, and you need to stand out.
And one way to stand out is to excel in the know, like, and trust area. If someone knows, likes, and trusts you, you’ve got a big advantage over the competition.
A blog gives you a way to achieve all of these. Not only can you tell people about your products and/or services, and convince them of your expertise, but you can let your personality shine through and share some personal stuff too every now and then.
That helps them connect with you on a personal level — and helps build relationships.
3) Blogs are interactive
It’s a Web 2.0 world out there, and in order to draw visitors, you need to engage them. A blog is made for doing that, even in its most basic form.
There’s a comment section, and you can invite people to leave comments as well as comment on each other’s comments.
The result — instant interactivity.
Questions? Just click here and send me an email!