What are you going to do to make your business grow this year? Let me give you five tips!

1) Become an Instant Expert

Publish relevant articles regularly in online article directories. Provide value and show off your expertise. And when people Google you, they’ll be impressed. And will consider you — an expert!

2) Stay in Touch with Your Prospects

Don’t let your website visitors slip away without at least making an effort to capture their info (legally!) so you can follow up with them. What I mean is that you should invite them to opt into your email list.

You can accomplish this feat by offering them something of value in return for their email address, and then continue to offer them something of value in return of their allowing you into their inbox and actually opening your email.

3) Start Using Social Media Effectively

Many business owners totally underestimate how much social media can contribute to their business’s growth. Don’t make that mistake. Start with Twitter, Facebook, and LinkedIn, and actually use them. Then expand.

4) Make Sure Your Website Is Effective

Make sure your website invites your visitors to take action. Whether they are inspired to sign up for your list or visit your store — now, you want them to do something that will be sueful to you over the long haul.

They may not need your services at the moment, depending on what you do, but sooner or later they will — and you want to be the one they’re thinking of calling or going to.

5) Don’t Do it All Yourself!

You’re not fixing your own house’s plumbing — unless you’re a plumber, of course. You don’t fix your own car — unless you’re a mechanic. Why write your own articles and press releases? It will take you far more effort and time than it would take someone whose job it is to do such things. A professional writer, particularly a marketing expert, will also get much better results.

They’re not taking advantage of the plentiful tools the internet has to offer.  There are ways to cut your advertising expenses and increase your revenue that will be fairly easy to implement and that will cost you far less than what you’re probably paying for advertising right now.  Advertising that doesn’t really deliver in most cases.

What ARE you paying for advertising?  And what ARE your results?

I’ll give you some time to do the math…

Don’t leave all that money on the table.  That’s not the smartest thing to do even in times of plenty.  And when the economy is going through challinging times, like it is right now, leaving that money behind can be fatal to a business.  It could mean the difference between making it and going belly up.

What would you rather do?  Why not get a check-up of your website and web marketing system and find out what you could do to stop leaving all that money on the table.  Chances are it won’t take THAT much.

Most businesses already have the virtual real estate, their websites.  All it takes is some tweaking to optimize them for better traffic, making sure to get the best return on the investment they have already made, and bring more visitors to their website — and make sure to actually capture those visitors and turn them into loyal regulars.

Call me at 804-285-2535 and find out what I can do to help you with doing just that so you can stop leaving all that money on the table and finally get all of the revenue you’ve worked so hard for.

Or, if you prefer, email me at drk AT RichmondWebMarketing DOT com.

I look forward to talking with you.

Elisabeth