Category Archives: More Effective Marketing

Premium Press Releases Increase Visibility & Leads

Premium Press Release Service - Missing LinkPress releases have been changing during the last few years. They used to be just for the press, but with the advent of internet based press release sites, their audience included both businesses and consumers as well. That’s still the case, but there have been additional changes more recently.

The good news is that if you approach them the right way, they can be highly effective. Premium Press Releases increase your visibility & leads! They could very well turn out to be the missing link in your marketing.

But what about regular press releases? Here, the news is not so good…

Before all the Google slaps, you actually could get results even with free press releases, but now, those times are but a distant memory. First of all, most free press release services are no longer free, or they are so bad you’re better off without them. Their links no longer help you get ranked, and some could even hurt you.

What else makes those sites bad? They make it hard to find your press release, and your press release is featured alongside ads of your worst competitors. Ouch!

If you want to get rid of the competition, you have to pay… and pay big. And yet, you may still not get what you are hoping for.

So what kinds of press release sites actually help you?

For starters, you want press release sites that feature you without the competition. You also want your press release to be picked up by high quality news sites.  Like this:

Premium Press Release Service Pickups

How press releases help your website

If used well, press releases can provide excellent support for your site’s SEO and for helping you get found in lots of places. In fact, SEO is an area where press releases are particularly helpful.

Here’s an example:

Just the other day, I worked hard at getting some Google juice to one of my clients’ blog posts. No luck. I couldn’t even get it indexed, at least not in a hurry.

So I launched one of my Premium Deluxe Press Releases (the ones I’m offering you here), and within just a couple of hours after the press release was published, the post was on PAGE ONE of Google! Whoa!

And not just on page 1, but in the third place, right below the images section. Oh, and the image of the blog post was in the second place of those images!

My jaw dropped! I had no idea how well it could work if used correctly.

I do have to make a disclaimer – those kinds of spectacular results aren’t necessarily typical and they aren’t guaranteed!

There’s another plus: These Premium Press Releases also increase your visibility and get you found in all sorts of places – because they get picked up by many news sites.

How to make the most of your Premium Press Releases?

Well, other than actually using a premium service? Easy! Write a good one!

And that can be trickier than you might think.

The challenge is that you have to strike a fine balance between making it news-focused and not “sales-y” yet still persuasive enough to get people to take action, or else it will not get published. And even if it were to be published, it won’t get picked up by other news sites.

So you need a very skilled copywriter to create the kind of press release that is effective yet not so persuasive that it gets shot down.

New: Premium Press Release Service

While we’ve been offering this service to our private clients for a while, we’re now opening it up to new clients as well! So if you need more visibility for your site, you now can get it.

Our Premium Press Release Service includes:

  • A consultation to ensure that we promote what you want to promote
  • A professionally written press release guaranteed to be accepted by our Premium Press Release partner (If there’s a problem, we will rewrite it until it is accepted)
  • Distribution by our Premium Press Release partner
  • Attractive dedicated press release page, suitable for forwarding to your prospects and business partners, and to local press
  • No competing ads on your press release page
  • SEO boost to your website
  • Pickup by hundreds of news sites

What do you think? Pretty impressive, isn’t it?

What about the price? Some services charge up to $500 for those kinds of services, especially for the distribution and the pickup by news sites.

You’re in luck though – because you can get it for a much more reasonable price…

CLICK HERE For Your Premium Press Release!

And if you act fast, it can be EVEN MORE affordable! For the next few days, we’re running an introductory offer to celebrate this new service! This means you can get an extra 50% discount by using coupon code “AAPRESS” (no quotes)!

Questions? Just email me by clicking HERE!

I look forward to helping you get more visibility, leads, and clients!

New Service: Social Media Marketing & Viral Marketing

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Get more likesDo you want more “Likes” on Facebook? Do you want to get found on Social Media?

It’s the age of Social Media, and Richmond Web Marketing has officially added a Social Media Marketing component to its services.

Actually, we’ve been doing this for a select few clients for a while now, and it’s working so well we feel that we can’t keep it from you any longer.

The Benefits of Social Media Marketing

In case you haven’t figured it out yet, businesses that want to be found online and build a community of prospects and customers NEED Social Media Marketing. They need to be on Facebook and Twitter, and, depending on their industry, a range of additional platforms, particularly LinkedIn.

So what’s the problem? You probably already know…
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Look Like An Expert – The Secret To Getting More Clients

Female expert speaker at Business Conference.I have a question for you: Do you consider yourself to be an expert in what you do? Chances are that the answer is yes. But do you look like an expert, especially when people look you up online? The answer to that may not be quite so affirmative…

Yet if you think about it, it’s pretty obvious. If people out there just knew how much of an expert you really are in your field, you’d get a lot more business! That’s because people LOVE to do business with the go-to person – the expert! So how can you get them to choose YOU?

Click here to read more!

Is your Marketing Money Bringing you Business?

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What’s the Return of your Investment (ROI) for your marketing or advertising dollars? Do you even know?

That might seem like a silly question to some of you, but at Richmond Web Marketing, we’ve discovered that a whole lot of people have absolutely NO idea how well it’s working. That’s because they don’t track which advertising brings in which business — if any.

So what can you do about that? Start tracking.

Don’t just advertise because that’s what you’re supposed to do. Advertise with a goal in mind. And make that goal measurable.

There are a number of ways you can do that. You can ask anyone who shows up how they found you. That’s actually not a bad way to do it. You can also include coupons or coupon codes in your assorted advertising material and use that to track what seems to bring in customers.

And, of course, you then have to tally up the results vs. what it cost you to make them happen. You may find the results too depressing. Or maybe not. Maybe you’re lucky enough to have found advertising methods that really work for your customer base. Good for you.

If the results do leave you depressed, though, consider making some changes. Chances are that you’re leaving lots of money on the table — even IF your advertising is working. At Richmond Web Marketing, we see that all the time.

Find out more about what online advertising can do for you — for a fraction of what offline advertising probably costs you right now, and with much more dramatic (and trackable!) results.

If you’d like to know more, I’d be happy to go over what you’re currently doing and give you some ideas of what you can do to get a whole lot more ROI or mileage out of your advertising dollars.

Just sign up on the form at the top right (which will give you a FREE report, and some free marketing tips) and send an email to the return address.

Or call me at 804-285-2535 at Richmond Web Marketing and leave your phone number (slowly AND clearly, preferably twice) and some good times when I can reach you, and I’ll call you back.