Are you in the summer doldrums? Yes, summer can be slow when it comes to getting new clients, but don’t despair! Check out these summer marketing tips for small businesses and put them to use. You may be surprised by how well they work.
Use My Summer Marketing Tips For Small Businesses
It’s true. When vacation season starts, fewer prospects might be out and about – at least in the usual places. Some networking meetings may even take a break, and those that meet are less well attended.
And that can be very good news for you. When you do go to those meetings, you’ll find it easier to connect with the people that are normally surrounded by a throng of people trying to talk with them. But in the summer, you may be able to walk right up to them and strike up a conversation.
Connect with Centers of Influence
This is also true for contacting those super popular “centers of influence.” During the year, they’re so busy that it’s hard to get their attention. But during the summer… that’s a different story.
So why not make a list of people you’d like to connect with and go for it. You won’t be able to reach everybody, although if you keep at it, you just might. Even if someone goes away for vacation, they’ll come back eventually.
Summer Marketing Tips for Better Networking
You may also find yourself at events you don’t usually attend, whether they’re business or social events. Why not stay open to the possibilities… strike up conversations with people around you. You never know who you might stand next to. It might be just the kind of person who could become your next favorite client.
Just don’t be too goal oriented as you go about connecting with them. Focus more on getting to know them by asking them questions and finding out how you can help them. That’s how you build a relationship that can lead to business for you.
Network At Summer Events
Whether you enjoy the beach or summer festivals, you’ll find potential business contacts in all those places. If there are local community events or charity events, you can also look into sponsoring them. That’s a more traditional strategy, and it can pay off especially well during the summer season.
Get Caught Up At The Office
The “slow” season is a great opportunity to get caught up with those things that usually remain undone. Do some filing, clear out the clutter in your office and your email inbox, and get caught with making those phone calls.
Treat Your Staff To Summer Fun
If you have staff members, have them do the same. And don’t forget to take them out for lunch or a fun summer event. It’s a great way to build goodwill and improve morale in the office.
Update Your Website
When did you last update your website? Does it get you the leads or clients you need? If it doesn’t, why not invest in a website audit and make some long overdue updates.
After all, you want to make sure people find your website. But you also want them to DO something, such as signing up for your newsletter, contacting you, or buying something, depending on the nature of your website. If your website doesn’t convert visitors into real leads and prospects, it’s not doing its job, and summer is the perfect time to do something about it.
If you don’t have a blog yet, it’s time to add one. And if you have a blog but you haven’t updated it in a while, it’s time to start posting, at the very least once a week. Provide value to your visitors, and they’ll tell others…No time? Copywriting for websites and blog posts is our specialty! Click here to send an email and request your free consultation.
Power Up Your Social Media Presence
Are you on LinkedIn, Facebook, and Twitter? What does your profile look like, especially on LinkedIn? Do you have enough followers, friends, and “likers” to be taken seriously? If not, now is a great time to work on improving things. Add posts daily that would attract your ideal prospects – and have the potential to go viral.
But in order to get them in front of enough people, you’ll need lots of likes. How to get them? Try running a “like” campaign on Facebook (or have us run one FOR you). Having a few thousand “Likes” will do wonders for your credibility. Once your profile has the necessary quality and social proof, you’ll be able to attract your ideal clients much more effectively when they come back from vacation.
Let Us Help You Get More Clients
Want more clients? More REAL leads that you can follow up and build a relationship with? We’d love to help.
Press releases have been changing during the last few years. They used to be just for the press, but with the advent of internet based press release sites, their audience included both businesses and consumers as well. That’s still the case, but there have been additional changes more recently.