Premium Press Releases Increase Visibility & Leads

Premium Press Release Service - Missing LinkPress releases have been changing during the last few years. They used to be just for the press, but with the advent of internet based press release sites, their audience included both businesses and consumers as well. That’s still the case, but there have been additional changes more recently.

The good news is that if you approach them the right way, they can be highly effective. Premium Press Releases increase your visibility & leads! They could very well turn out to be the missing link in your marketing.

But what about regular press releases? Here, the news is not so good…

Before all the Google slaps, you actually could get results even with free press releases, but now, those times are but a distant memory. First of all, most free press release services are no longer free, or they are so bad you’re better off without them. Their links no longer help you get ranked, and some could even hurt you.

What else makes those sites bad? They make it hard to find your press release, and your press release is featured alongside ads of your worst competitors. Ouch!

If you want to get rid of the competition, you have to pay… and pay big. And yet, you may still not get what you are hoping for.

So what kinds of press release sites actually help you?

For starters, you want press release sites that feature you without the competition. You also want your press release to be picked up by high quality news sites.  Like this:

Premium Press Release Service Pickups

How press releases help your website

If used well, press releases can provide excellent support for your site’s SEO and for helping you get found in lots of places. In fact, SEO is an area where press releases are particularly helpful.

Here’s an example:

Just the other day, I worked hard at getting some Google juice to one of my clients’ blog posts. No luck. I couldn’t even get it indexed, at least not in a hurry.

So I launched one of my Premium Deluxe Press Releases (the ones I’m offering you here), and within just a couple of hours after the press release was published, the post was on PAGE ONE of Google! Whoa!

And not just on page 1, but in the third place, right below the images section. Oh, and the image of the blog post was in the second place of those images!

My jaw dropped! I had no idea how well it could work if used correctly.

I do have to make a disclaimer – those kinds of spectacular results aren’t necessarily typical and they aren’t guaranteed!

There’s another plus: These Premium Press Releases also increase your visibility and get you found in all sorts of places – because they get picked up by many news sites.

How to make the most of your Premium Press Releases?

Well, other than actually using a premium service? Easy! Write a good one!

And that can be trickier than you might think.

The challenge is that you have to strike a fine balance between making it news-focused and not “sales-y” yet still persuasive enough to get people to take action, or else it will not get published. And even if it were to be published, it won’t get picked up by other news sites.

So you need a very skilled copywriter to create the kind of press release that is effective yet not so persuasive that it gets shot down.

New: Premium Press Release Service

While we’ve been offering this service to our private clients for a while, we’re now opening it up to new clients as well! So if you need more visibility for your site, you now can get it.

Our Premium Press Release Service includes:

  • A consultation to ensure that we promote what you want to promote
  • A professionally written press release guaranteed to be accepted by our Premium Press Release partner (If there’s a problem, we will rewrite it until it is accepted)
  • Distribution by our Premium Press Release partner
  • Attractive dedicated press release page, suitable for forwarding to your prospects and business partners, and to local press
  • No competing ads on your press release page
  • SEO boost to your website
  • Pickup by hundreds of news sites

What do you think? Pretty impressive, isn’t it?

What about the price? Some services charge up to $500 for those kinds of services, especially for the distribution and the pickup by news sites.

You’re in luck though – because you can get it for a much more reasonable price…

CLICK HERE For Your Premium Press Release!

And if you act fast, it can be EVEN MORE affordable! For the next few days, we’re running an introductory offer to celebrate this new service! This means you can get an extra 50% discount by using coupon code “AAPRESS” (no quotes)!

Questions? Just email me by clicking HERE!

I look forward to helping you get more visibility, leads, and clients!

Posted in More Effective Marketing, Press Releases | Tagged , , | 1 Comment

White Papers Grow Your Business

white papers grow your businessHave you used White Papers To Grow Your Business? If not, why not? Maybe they seem to be intimidating or too much work? But if you take a closer look, you’ll see quickly how White Papers Grow Your Business!

And Richmond Web Marketing is now offering the services of a White Paper Copywriter for current and new clients!

But before we get into the details of that service, I’d like to answer a question that you may have: What is a White Paper?

A White Paper is a very special report that shows off your expertise and answers a burning question (or sometimes several) your potential customers have. But not just any old question! You’ll focus on questions that you can solve for your customers.

For example, if you’re a roofer, you should write (or create) a White Paper on a roofing-related topic, not on plumbing or best dessert recipes! Likewise, if you’re a lawyer, focus on a legal question your prospects might have, and make sure it lies within your specialty.

Sure, you may know a lot about bankruptcy, but if you’re a personal injury lawyer, you want to attract prospects who need help with their personal injury claims, not with bankruptcy. And, of course, vice versa!

How White Papers Grow Your Business

So how does it work? You know how hard it has become to attract the interest of prospective clients. The world has become so noisy, it’s hard to get anyone’s attention anymore. But there are still ways to stand out, and White Papers are an excellent way to do it.

The key is to get your prospects’ attention. Here are some ideas…

You could send a postcard or a letter. Or an email. Try it and see how many respond…

You could cold call them, or even slightly warm call them if you’ve met them at networking meetings. And I know you know how well that works. Plus it’s painful and likely to waste a lot of time. You may end up having coffee with lots of people, everyone of whom wants YOU to buy from THEM. Sigh.

You could also create webinars, and those can indeed be highly effective. But they can also bomb. Plus you have to get people to attend for webinars to work.

OR… You could send them a copy of your White Paper. Printed out, maybe even turned into a booklet, with a friendly cover letter.

Research has shown that White Papers get MUCH better responses than any of the alternatives, except for (possibly) very well-done webinars. Why? Because they get people’s attention – and show off your expertise, plus a way you can help them solve their problems! What’s not to like?

So if they do have the kind of problem(s) you can solve, chances are excellent that they will at least want to know more.

How Do You Get A White Paper

I’m sure you see the problem… How DO you get that high-performing White Paper?

Of course, you could write it yourself! And maybe you’ve tried to do just that! But of course there are a few problems with that approach…

1) It’s hard work! You’re a business owner, and your time is valuable. If you spend it struggling with writing a White Paper, chances are you won’t get a very good ROI.

2) You’re (probably) not a Marketing Expert or an Expert Copywriter. And that means that even if you actually complete your White Paper, it’s not likely to get the results you’re hoping for. So you’d do much better outsourcing it to someone who writes White Papers professionally.

White Paper Copywriter Now Available To NEW Clients Too!

And yes, outsourcing is the solution: Find someone who writes White Papers professionally! That someone should be a marketing expert AND an expert copywriter!

And you’ve come to the right place to find someone just like that. Me!

Why me? I’m a professional copywriter and have been writing highly effective sales pages and White Papers for my private clients for years, getting them literally thousands of leads! Now, I’ve decided to offer my services as a White Paper Copywriter on a limited basis (first-come, first-served) on a standalone basis.

If you decide you’d like to hire someone to write your White Paper, get in touch and we’ll get on the phone to talk about what you need, and what it takes to create YOUR professional and prospect-attracting White Paper!

We’ll discuss who your preferred prospects are and how you best serve them. We’ll also arrange an interview so you can basically “download” your expertise – or that of one of your specialists – to the writer, who then turns it into a compelling White Paper.

It’s a process that’s painless and surprisingly fast, unlike the process of trying to write it yourself.

Let’s Talk About YOUR White Paper

The next step is talking about your White Paper. If you’re serious about using a White Paper to Grow Your Business, then we should talk.

Simply contact me HERE, be sure to include your best phone number, and I’ll get back to you as quickly as I can.

Looking forward to speaking with you!

Best regards,

Elisabeth Kuhn

Posted in More Effective Marketing, White Papers | Tagged , , , , , , | 1 Comment

Content Marketing Strategies For Getting More Leads And Clients

Creating ContentRemember article marketing? Just a few years ago, writing a few articles and spreading them far and wide could do wonders for SEO and increasing your business. It doesn’t quite work that way anymore.

But that doesn’t mean articles are dead. Far from it! They have changed names, though. Now, they’re called “content.” And the distribution channels have changed too.

Article directories are a shadow of their former selves, especially when it comes to generating traffic – and to showing up in Google search results. But you do find plenty of articles, or pieces of content, in LinkedIn! And they do a lot of nice things for their authors.

So content marketing is still alive and well. The only question is how to make the most of it and use your content to grow your business.

1) Publish your content on your blog

If you want to get the most from your content these days, you use it on your own website first, and specifically on your blog. That’s where you establish your authority and where you can use it to attract visitors and followers. In order to get it to rank well in the search engine results, you need to blog often, at least once a week, and preferably more often. The blog posts must also be high quality pieces of content so their readers will feel compelled to share them.

2) Repurpose your content

But don’t stop there! Once your content has been indexed, you can repurpose it and publish it in other places, preferably after rewriting it. If you’re trying to attract a business audience, your best place to publish it is LinkedIn Pulse. Another great place is Facebook Notes.

3) Change up the format

Content can also be turned into different formats, from PowerPoint presentations to podcasts to videos. A few people did that even back when article directories still reigned supreme, but now it has become much more important. In fact, if you’re trying to get free traffic, it’s a must.

4) Combine your articles

If you’re planning your content well, you can later combine several of them into longer pieces of content. One or more articles can easily be turned into a special report that can serve as a lead magnet. Add a few more articles, and they’ll fill a Kindle book. And Kindle books, of course, are an outstanding way to get your name out and bring people back to your website.

5) Publish a book

Finally, you can turn your articles into a full-sized book, the kind you can put on a bookshelf! They have to be longer than Kindle books, but why not take several Kindle books, add a foreword and other materials, pull it all together to make it flow, and voila! You’re a “real” author!

And being the author of a book will position you as an expert and earn you enormous respect. You can use it as a calling card and when you do speaking gigs, you’ll be introduced as the author of [Name of your book]. People are very impressed by authors.

Content marketing is all about getting your name out there and establishing you as an expert. So if you start with articles and then build your content from there, you’ll attract prospects who have a chance to get to know, like and trust you. And many of them will sooner or later turn into customers or clients.

How to get content without writing it yourself?

And just in case you wondered… What if you don’t like to write?

As it turns out, you don’t have to write (all) your content yourself. You can hire a writer to do it for you. You can hire someone who does your blog posts, or even a writer who turns the blog posts you write into Kindle books, and eventually into a full fledged “real” book.

You can also have someone interview you and then turn your answers into articles. There are so many ways you can create content without actually having to write it yourself.

Questions? Just click here and send me an email!

Posted in Content Marketing, More Effective Marketing | Tagged , , , | Leave a comment

New Service: Social Media Marketing & Viral Marketing

Get more likesDo you want more “Likes” on Facebook? Do you want to get found on Social Media?

It’s the age of Social Media, and Richmond Web Marketing has officially added a Social Media Marketing component to its services.

Actually, we’ve been doing this for a select few clients for a while now, and it’s working so well we feel that we can’t keep it from you any longer.

The Benefits of Social Media Marketing

In case you haven’t figured it out yet, businesses that want to be found online and build a community of prospects and customers NEED Social Media Marketing. They need to be on Facebook and Twitter, and, depending on their industry, a range of additional platforms, particularly LinkedIn.

So what’s the problem? You probably already know…
Click here to read more!

Posted in More Effective Marketing, Social Media Marketing | Tagged , , , , , , , , | Leave a comment

How To Get More Clients With High Quality Content Online

business successAre you wondering how to get more clients? Growing a business can be hard work, and yet, you may not be taking advantage of all the ways you can boost your success. Read on to find out how publishing high quality content online can help you get more clients.

Do you publish quality content online?  That’s where the opportunity lies. As you know, publishing content can be a bit intimidating, and it also involves work and know-how. The result? Most business owners are far too busy to even consider it. And that means that if you DO take action, you’ll be way ahead of your competitors.

So here are five great reasons to take the plunge and publish high quality content around the web.

1) Jump Ahead Of The Competition

I know I just said that, but it really is the reason that makes all the other ones more powerful. By publishing quality content online you’ll get to jump ahead of the competition. And you won’t have to worry about them catching up. Most of them won’t muscle in on your territory because it just seems like too much work.

And yes, it will be work, but it’s worth it in so many ways as you can see below.

2) Get Found In More Places Online

With Google making it ever more challenging to get found online, publishing lots of quality content in different places gives you many more chances to get found online. Not only that, but there’s a bonus advantage as well… Click here to read more!

Posted in How to get more customers, Look Like An Expert | Tagged , , , , | 1 Comment