Let me ask you a question…
Would you like more business?
How about more repeat business? Regulars are the life blood of any restaurant business.
The key to getting more of both kinds of business is proper restaurant email marketing. Read on to discover why and how to get started claiming those extra customers.
It’s surprising how many restaurant owners leave money on the table by refusing or neglecting to engage in email marketing. Chances are you are one of them.
Let’s look at how restaurants typically market their business:
1) Typical Restaurant Marketing Strategies
As a restaurant owner, you probably invest heavily in local advertising, from ads in the Yellow Pages to ads in fliers. Some of them feature coupons, which is helpful, though it might condition potential visitors to wait for the next discount before they visit the restaurant.
Keep reading and discover how you can get a whole lot more mileage out of your coupons!
Many of those ads also include a website address, which is also good.
But once visitors get to your website, you’ll lose most of them right then and there. Why?
2) The Crucial Next Step (Usually Missing)
Here’s what’s usually missing:
You need to provide a reason for your website visitors to get on your mailing list — and a way to do so.
Any restaurant that does not offer this is leaving a LOT of money on the table. And chances are, so are you.
3) Why This Step Is So Important
You probably pay a lot to get those visitors to your website, but then you don’t provide a way to follow up with them.
Imagine how much each lead has cost you already. It doesn’t matter how they ended up on your site — you spent money for them to be there.
Whether they found you through your Yellow Pages ad, through an ad in the local paper, through a flier included in a Val-Pak, or through a Pay-per-Click ad, they cost you a pretty penny, or rather several dollars a pop.
So what are you going to do to get some actual value from your investment?
4) The solution
Get them on your mailing list so you can follow up with them.
Don’t have a mailing list? Don’t know how to go about setting one up and getting your customers to join it?
The good news is that it’s neither hard nor expensive. It can be easily outsourced for pennies on the dollar, considering the dollars you’re losing now. In fact, we at Richmond Web Marketing provide that service.
5) What you need
You need a three part system:
a) A database where you can store your prospects’ and customers’ contact information
b) A way to collect that contact information
c) A system for following up with your prospects.
And then, of course, you need the actual emails that get people to open and read them (more challenging than you would believe in these days of overflowing inboxes).
Now here’s the promised tip about those coupons:
If you give people a coupon free and clear, whether on your website or in your ads, they may or may not use them, and if they don’t, they’re gone…
If you give people coupons in exchange for opting in to your newsletter list, you have their contact information and can follow up with them.
It’s a no-brainer, once you think about it.
Get Your FREE Website Evaluation
To find out how we can help you set this up for you, just fill in your information in the form at the top right of this page, and claim your FREE website evaluation or consultation.
Not in Richmond? No Problem. We’re happy to help restaurants all across the country.