How do you establish yourself as an expert? You could do that very quickly by “simply” publishing a book or a white paper.
Before you stop reading, let me modify the last part… The book doesn’t have to be a HUGE book, and it doesn’t have to be a bound hardcover published by one of the major publishing houses.
It can be a bookLET, and it can be distributed as a PDF. Still, you’ll find it helpful to have some hard copies available as well. Your local printer (or Amazon.com) can help you with that.
Establish yourself as an expert – Where to start?
So where do you start, and why is publishing a book(let) so helpful when it comes to establishing yourself as an expert?
Just think about what impresses YOU when you meet someone. How about if a potential business partner hands you a booklet in lieu of a business card? Then again, maybe it’s in addition to a business card.
You know what happens to business cards. They go into a big stack somewhere in your office, often never to be looked at again.