How are you doing with getting new clients? You know you need to get new ones all the time, to make up for those that fade away, for all sorts of reasons…
Why would they fade away? Well, some of them literally move away, and others have changing needs and preferences. Who knows.
Maybe the regular who showed up almost every week at your Italian restaurant now is into sushi or Chinese food, or maybe Thai. Who knows.
It’s a fact of life though that you have to refill your funnel of leads and turn them into clients on an ongoing basis. So how do you do that?
First, you need to get more leads. That’s the topic for another post (or you can go look in some of the older ones on getting more traffic).
And then, you have to actually capture those leads and turn them into clients.
All too many business owners skip those two steps. They have a website, and people visit that website, but then, they either appear on their doorstep or they don’t.
Unfortunately, those who don’t tend to be in the majority, but with a little extra effort you might have been able to capture their info and follow up with them, turning them into clients or customers too, sooner or later.
So here’s the key. Getting those people to your website cost you enough already, especially if you’ve done any kind of paid advertising, including Google’s Adwords.
Why not get the most bang for your buck and actually get their contact info so you can follow up. All it takes is a customer capture mechanism that allows you to preprogram a series of email messages that will be sent to them automatically in regular intervals.
And those messages are tempting enough to get them to open their email and read them.
That means, go easy on the sales pitches and provide value instead. Whether that’s tips or coupons or a combination of both, you’ll find that you’ll get a much better response than if you just tell them to come to your store already.
And of course, if you want some help with setting up such a system, I’ll be happy to help. Just request a complimentary website review at the top right of this site, whether you have a website or not. If you don’t have one yet, we can fix that fast.
After all, people still let their fingers do the walking, except now, they tend to walk on their keyboard, checking out what Google has to say, as they look for whatever it is they want.
