That might seem like a silly question to some of you, but at Richmond Web Marketing, we’ve discovered that a whole lot of people have absolutely NO idea how well it’s working. That’s because they don’t track which advertising brings in which business — if any.

So what can you do about that? Start tracking.

Don’t just advertise because that’s what you’re supposed to do. Advertise with a goal in mind. And make that goal measurable.

There are a number of ways you can do that. You can ask anyone who shows up how they found you. That’s actually not a bad way to do it. You can also include coupons or coupon codes in your assorted advertising material and use that to track what seems to bring in customers.

And, of course, you then have to tally up the results vs. what it cost you to make them happen. You may find the results too depressing. Or maybe not. Maybe you’re lucky enough to have found advertising methods that really work for your customer base. Good for you.

If the results do leave you depressed, though, consider making some changes. Chances are that you’re leaving lots of money on the table — even IF your advertising is working. At Richmond Web Marketing, we see that all the time.

Find out more about what online advertising can do for you — for a fraction of what offline advertising probably costs you right now, and with much more dramatic (and trackable!) results.

If you’d like to know more, I’d be happy to go over what you’re currently doing and give you some ideas of what you can do to get a whole lot more ROI or mileage out of your advertising dollars.

Just sign up on the form at the top right (which will give you a FREE report, and some free marketing tips) and send an email to the return address.

Or call me at 804-285-2535 at Richmond Web Marketing and leave your phone number (slowly AND clearly, preferably twice) and some good times when I can reach you, and I’ll call you back.