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The Power Of Marketing Writing

The Power of Marketing WritingIs your website getting the results you’re hoping for? How many visitors stick around, and how many of those who do are taking action? Consider to use the power of marketing writing for better results!

You hope they’d opt in to your list, or, even better, buy something. Instead, many say “Ho-hum” and trundle off, never to be seen again.

What to do?

Upgrade the writing on your website. Or set up special sales pages with powerful marketing writing – also known as copywriting.

How I discovered the power of marketing writing

More than 12 years ago, I was a linguistics professor in an English Department and the resident grammar guru. And then… I discovered internet marketing.

What first got my attention was this: I discovered that when I read certain sales letters, I couldn’t get my credit card out of my wallet fast enough to buy whatever they were selling.

What the…? I thought. What just happened?

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