Richmond Web Marketing

Are you caught up in the summer slump myth? Everybody is NOT gone. Just look around…

In fact, summer provides you with a great opportunity to get caught up on some marketing activities that you may otherwise be too busy for. Not only that, but with a lot of others believing that same old myth, you’ll be able to race right past your competitors and find yourself with extra revenue and customers/clients come Labor Day.

So which summer marketing strategies should you pick? There are lots of possibilities…

Networking and other “offline” strategies

First, there are special summer versions for networking and other “offline” strategies, which you can learn more by clicking here: Summer Marketing Secrets.

This is a teleseminar by business success coach Sue Clement, and it will take place this coming Thursday at 3 pm EST.

And yes, sign up wihether or not you’ll be able to make it — the audio will be available after the call. In fact, even if you miss the teleseminar altogether, the audio will be available through the link above.

Online marketing strategies

I have just launched a new teleseminar series myself, It’s called “Web Stuff Tonight,” and the next few installments will be of special interest to business owners.

I’ll be talking about several online marketing strategies that allow you to make ideal use of the “summer slump” — starting with the instant expert article marketing method, and then moving on to social media marketing in upcoming seminars.

You can sign up for the next one (they’re usually on Thursday night at 9 p.m EST), and after that you’ll be notified automatically about any future events (no need to keep signing up for those, but you can unsubscribe at any time, of course).

Here’s where you can sign up:

Web Stuff Tonight Teleseminar Series

And remember, you’ll get access to the audio of the event afterwards.

So why not say goodbye to the summer slump and zoom right past your competitors instead.

See you at Web Stuff Tonight!

P.S.: Here’s the press release about my new teleseminar series and its relevance to summer marketing:

summer marketing

Dr. K More Effective Marketing article marketing, summer marketing, summer marketing online, summer slump, teleseminar, web stuff tonight

Is your advertising working? How can you make it more effective?

You can do that by split testing it.

FREE Split Testing Report

This can get highly complex, but in a nutshell, you take one aspect of your copy or ad or sales letter or whatever, and you change it slightly, then send both versions out or post them (whatever is appropriate) and see which one performs better.

If you’re interested in leads, then you count how many leads they give you. If you want to find out how many leads convert to buyers, then you need to track that as well.

Here are a few things you can test:

Headlines

Headlines are the most popular variable — if your prospects don’t like the headline and aren’t drawn in by it, they’re not going to read further).

Graphics

Should you use graphics or not? That too can depend. Why not test it. Create one version with the graphics and one without them and see which one works better.

You may also want to test one type of graphics vs. another. The same thing applies.

One thing that’s really important is to test just one variation at a time, and keep using the better performing version as the control and create a new variation, and then test those two.

That’s how the big direct mail companies do it. Sort of.

They have a control that they test new versions against, and once the new version performs better than the control, IT becomes the new control. And the cycle continues.

A marketing expert friend and I have created a special report on split testing that I want you to have.

You can find it here:

FREE Split Testing Report

Check it out and then let me know what you think!

To Your Success,

Dr. K

Dr. K Advertising advertising testing, effective advertising, elisabeth kuhn, free report on split-testing, is advertising working, split testing

Publicity — it’s all part of Web Marketing, though not all of it is online.

There are online press release sites I’ll tell you more about next time. They’re great for getting free publicity for the long haul.

But meanwhile, you want pr publicity that brings results a bit more quickly. And I’ve got a tip for you:

On Tuesday, May 4, Sue Clement, a business success coach in Vancouver, will interview PR expert Jill Lublin, the author of Guerrilla Publicity, on her teleseminar. And there’s no charge!

Not only that, but Sue is likely to really grill Jill and get her to spill her best publicity tips on how to get the attention of the media, including the national media.

It’s a teleseminar you don’t want to miss. And the best part is — if you have a scheduling conflict, you can still get your hands on it since Sue will record it and make it available to anyone who signs up.

So where can you find out more about this event?

Right here:

Free Publicity Teleseminar

Just go to the website and sign up, whether you can attend or not. You’re bound to get some great information out of this one. I know because I’m very familiar with Sue’s teleseminars. If you can attend, so much the better. That way you get to ask your questions. But if not, you’ll still get lots of great info.

Why not sign up before you forget

Free Publicity Teleseminar

Dr. K

P.S.: Coming up next — more on press releases.

P.P.S.: Don’t forget about the “Win A Blog” Contest. Just click on the Win a Blog page and sign up!

Dr. K Publicity free publicity, get publicity, guerrilla publicity, jill lublin, marketing publicity, media publicity.pr publicity, Publicity

So you want to rank well in search engines results? You can, especially if you invest in a blog.

Here are a few tips:

Pick a good domain name (preferably based on the kinds of keywords that your customers are looking for.

Optimize your blog and your blog posts for your preferred keywords

Write useful and interesting content that will make people want to come back AND recommend your blog to their friends

Take advantage of social media marketing

Build a support network that connects back to your blog

A support network? Absolutely. There are two reasons at least why you need to do that.

1) Backlinks. Those links that go back to your blog will tell the search engines that your blog matters — because others are linking to it! Make sure those links come from relevant and well-respected sources though, or else it will backfire.

2) More ways for visitors to find you! Since many of those links should come from places like article directories, chances are good that people who find you there will stop by to look at your blog too, especially if you make it worth their while with a good offer.

The best thing? Those visitors are what’s called “targeted visitors” — they’re interested in what you have to offer.

So get your blog, add great (and well-optimized) content, and set up your suppport network. Then get ready for your visitors!

Need help? Sign up for my win-a-business-blog contest and send a return email.

Or email me at richmondwebmarketing AT gmail DOT com
(obviously, replace the AT with @ and the DOT with a period!)

Dr. K Rank Well in Search Engine Results get found on google, rank in search engines, search engine optimization, search engine ranking

Would you like to get more visitors to your website? How about luring them to your site from Twitter.

You will need a Twitter account to do that — but you should have that anyway. If you don’t, why not get started today!

So here is my 5 step approach:

1) Post great content on your site/blog

In order to lure visitors to your website, you need to provide them with great information. What qualifies as great information? There are a few options:

a) Some commentary on a topical issue

For example, you could find an article on something that’s going on at the moment and post a link to it along with your commentary.

b) Some information people are looking for

You could post a detailed how-to tutorial on something that a lot of people are trying to find. One of my own most successful blog posts provided step-by-step information on how to post a Twitter badge on one’s website! So figure out what some people might like to know and post it.

c) Some kind of list

Of course, make it a list that matters. It could be a list of trivia, including songs about a certain topic, or it could be the best websites for posting rss feeds or press releases or whatever other piece of information you’d like to provide.

2) Extract valuable bits of information

Extract bite sized pieces of information from your post. For example, you could pick out a few songs or websites, or questions that are answered in your article.

3) Craft tweets around them and send them to your followers

Craft Tweets around them and send them to your followers. A good format of such tweets presents the info first and then the link with a note that there are more where this one came from.

Then you should also use some variety — i.e., tweet the link out more than once, but each time give a different piece of information, or at least change it around, so you won’t be seen as spamming your followers. Keep your tweets valuable.

4) Send several times a day — but vary them

Keep sending your tweets, but mix them up with other tweets, some that provide good info to other sites, and maybe a great quote or a joke. Also interact with some of your followers and also retweet a few things.

5) Set up a capture mechanism

On your target website, set up a way for people to sign up for something of value. Give away an ebook or a teleseminar on the subject, and make sure the information is good. If you do those things, chances are good that people will not only show up, but they’ll spread the word. And in the meantime, you’ll get your visitors’ information and can follow up with them and provide them with even more value.

P.S.: Don’t have a blog yet? Go to the Win a Blog tab above and register for the FREE Win-a-Blog contest!

Or CLICK HERE!

Dr. K How to Get More Website Visitors get more visitors, how to get visitors, Promote your website

Three reasons why a blog is essential for growing your business these days:

1) A blog is fast

You can update it instantly, so you can make up to the minute special offers.

You can also respond to the news and offer topical specials.

And, of course, you no longer need to rely on your webmaster to make any changes — and wait weeks or months — until they get around to it. Plus, you won’t have to pay them anymore either.

2) Perfect combination of personal and business

These days, you need to give your potential customers/clients a reason to come to YOU. There’s a lot of competition out there, and you need to stand out.

And one way to stand out is to excel in the know, like, and trust area. If someone knows, likes, and trusts you, you’ve got a big advantage over the competition.

A blog gives you a way to achieve all of these. Not only can you tell people about your products and/or services, and convince them of your expertise, but you can let your personality shine through and share some personal stuff too every now and then.

That helps them connect with you on a personal level — and helps build relationships.

3) Blogs are interactive

It’s a Web 2.0 world out there, and in order to draw visitors, you need to engage them. A blog is made for doing that, even in its most basic form.

There’s a comment section, and you can invite people to leave comments as well as comment on each other’s comments.

The result — instant interactivity.

Win a Business Blog!

So do you have a blog yet? If not, why not enter my contest to win one?

Just check my blog post below or go to the Win a Blog page and enter the contest. It’s free to enter, plus you’ll get a bonus too.

Dr. K Blogging for More Clients, Win A Blog Contest blogs for business, win a blog

I’m giving away a business blog, with all the bells and whistles.

Well, not ALL the bells and whistles, but enough of them to help you get found by your prospects online, plus with the email management system to capture your leads for you AND some follow-up too.

I’ll provide you with some content, and give your “instant expert” campaign a head start with a couple of articles that I’ll post for you on the key online article directory.

And that’s just the Grand Prize!

I’ll also give away a second and a third prize.

Those won’t be the complete package, but will instead provide the winners with one key component — either the instant expert portion, the blog set-up, or the email management system set-up.

And finally, there will be some runner up prizes too.

And everyone who enters will get my special report on blogging and what it can do for your business.

So what will it take to win?

A bit of luck, and, of course, you’ll need to enter. Here’s the form:

You can also find the form here:

http://www.richmondwebmarketing.com/win-a-blog/

And if you want to blog for business right away, don’t worry. I can help you right now, and if you should win, we can work out a deal for a few months of extra services. I think you’ll be pleased.

Meanwhile, remember… you can’t win if you don’t enter first

Good luck!

Elisabeth

Dr. K Win A Blog Contest blog for business, blogging for business, blogs for business, business blog, contest, free blog, free business blog, free website, win a blog, win a business blog

Want to get new clients or customers? What if you could get those new clients on autopilot — meaning that they arrive on your doorstep or start calling you without you having to do anything, at least not directly?

You can.

That’s basically how it works when you have an online presence. Oh sure, you may already have a website. But does it deliver what you’ve been hoping for?

What you need is a comprehensive client attraction system, or more precisely, a lead attraction system that will also help you turn those leads into clients.

In addition, you’ll also want a client retention system. And you can have it all done and maintained for you.

Imagine… what if your target audience finds you online? What if they come to your website already half presold?

That’s what my “instant expert” module can do for you.

And of course, then there are Social Media. How to best harness those and use them to attract more clients?

Think about how you have been getting new clients so far? Depending on your type of business, they either happened to walk past your store and happened to have a need for your products, so they walked in.

Or, if you provide professional services, they may have met you at a networking event or at some other event where you gave a talk. Maybe they read an article you wrote. And maybe someone else told them about you.

In all those cases, there was an initial connection, one that made you look like a good candidate for what your customer was looking for.

The common denominator — they first have to find you.

And here’s the way you can exponentially increase the chances of your prospective clients finding you:

Show up on Google — when they’re looking for (someone like) you.

But isn’t that terribly difficult and/or expensive? It can be a challenge, but it doesn’t have to cost an arm and a leg.

If this sounds intimidating, don’t worry. Instead,why not just call me to find out how I can help you set it all up and maintain it for you, complete with instant expert and social media modules: 804-285-2535.

To your business success!

Elisabeth Kuhn

Dr. K Get New Clients Get New Clients, new clients on autopilot

It’s 2010 and I have streamlined my offerings! This will enable me to provide better services for you.

I’m now offering a comprehensive solution that will provide you with an optimized client attraction system and the supportive network that will help it score well on Google for several of your preferred keywords, so your clients will be able to find you.

There’ll be a basic version and a turbo version. I’m also offering a Turbo Deluxe version on a VERY limited basis.

Instant Expert & Social Media Component Included!

All plans include the “instant expert” and the “social media” component. Turbo includes twice the services plus press releases, while the Deluxe version includes… you’ll have to call me to find out.

Why the instant expert module? It helps people to know, like, and trust you, and that’s a very important part of making them willing to buy from you. Also, as an instant expert, you’ll be found in many more places.

Why now? People are starting to buy again, and you want to position yourself before someone else stakes out the turf.

Want more information. Call me at 804-285-2535 or click on my Services tab above and to find out more.

Looking forward to helping you make 2010 the best year yet!

Elisabeth Kuhn (aka Dr. K)

P.S.: If you’re in Richmond, or Chesterfield or Henrico County, or anywhere else in (Central) Virginia or beyond, I’ll be right in your backyard and can meet with you for a personal consultation.

However, I also have national clients and will gladly help you too by phone, Skype, and/or email.

Dr. K Richmond Web Marketing, Small Business Marketing Services chesterfield small business, fredericksburg small business, henrico small business, richmond small business, richmond small business marketing, small business internet marketing, Small Business Marketing Services

Happy New Year! Ready for 2010 or not, it’s here now. And so let’s get it started with a bang.

What are you going to do to make your business grow this year? Let me give you five tips!

1) Become an Instant Expert

Publish relevant articles regularly in online article directories. Provide value and show off your expertise. And when people Google you, they’ll be impressed. And will consider you — an expert!

2) Stay in Touch with Your Prospects

Don’t let your website visitors slip away without at least making an effort to capture their info (legally!) so you can follow up with them. What I mean is that you should invite them to opt into your email list.

You can accomplish this feat by offering them something of value in return for their email address, and then continue to offer them something of value in return of their allowing you into their inbox and actually opening your email.

3) Start Using Social Media Effectively

Many business owners totally underestimate how much social media can contribute to their business’s growth. Don’t make that mistake. Start with Twitter, Facebook, and LinkedIn, and actually use them. Then expand.

4) Make Sure Your Website Is Effective

Make sure your website invites your visitors to take action. Whether they are inspired to sign up for your list or visit your store — now, you want them to do something that will be sueful to you over the long haul.

They may not need your services at the moment, depending on what you do, but sooner or later they will — and you want to be the one they’re thinking of calling or going to.

5) Don’t Do it All Yourself!

You’re not fixing your own house’s plumbing — unless you’re a plumber, of course. You don’t fix your own car — unless you’re a mechanic. Why write your own articles and press releases? It will take you far more effort and time than it would take someone whose job it is to do such things. A professional writer, particularly a marketing expert, will also get much better results.

Dr. K How to get more customers, increase revenue get more clients, increase revenue, Instant Expert, make 2010 moire successful