Summer Marketing Tips For Small Businesses

summer marketing for small businessesAre you in the summer doldrums? Yes, summer can be slow when it comes to getting new clients, but don’t despair! Check out these summer marketing tips for small businesses and put them to use. You may be surprised by how well they work.

Use My Summer Marketing Tips For Small Businesses

It’s true. When vacation season starts, fewer prospects might be out and about – at least in the usual places. Some networking meetings may even take a break, and those that meet are less well attended.

And that can be very good news for you. When you do go to those meetings, you’ll find it easier to connect with the people that are normally surrounded by a throng of people trying to talk with them. But in the summer, you may be able to walk right up to them and strike up a conversation.

Connect with Centers of Influence

This is also true for contacting those super popular “centers of influence.” During the year, they’re so busy that it’s hard to get their attention. But during the summer… that’s a different story.

So why not make a list of people you’d like to connect with and go for it. You won’t be able to reach everybody, although if you keep at it, you just might. Even if someone goes away for vacation, they’ll come back eventually.

Summer Marketing Tips for Better Networking

You may also find yourself at events you don’t usually attend, whether they’re business or social events. Why not stay open to the possibilities… strike up conversations with people around you. You never know who you might stand next to. It might be just the kind of person who could become your next favorite client.

Just don’t be too goal oriented as you go about connecting with them. Focus more on getting to know them by asking them questions and finding out how you can help them. That’s how you build a relationship that can lead to business for you.

Network At Summer Events

summer event networkingWhether you enjoy the beach or summer festivals, you’ll find potential business contacts in all those places.  If there are local community events or charity events, you can also look into sponsoring them. That’s a more traditional strategy, and it can pay off especially well during the summer season.

Get Caught Up At The Office

The “slow” season is a great opportunity to get caught up with those things that usually remain undone. Do some filing, clear out the clutter in your office and your email inbox, and get caught with making those phone calls.

Treat Your Staff To Summer Fun

If you have staff members, have them do the same. And don’t forget to take them out for lunch or a fun summer event. It’s a great way to build goodwill and improve morale in the office.

Update Your Website

When did you last update your website? Does it get you the leads or clients you need? If it doesn’t, why not invest in a website audit and make some long overdue updates.

After all, you want to make sure people find your website. But you also want them to DO something, such as signing up for your newsletter, contacting you, or buying something, depending on the nature of your website. If your website doesn’t convert visitors into real leads and prospects, it’s not doing its job, and summer is the perfect time to do something about it.

If you don’t have a blog yet, it’s time to add one. And if you have a blog but you haven’t updated it in a while, it’s time to start posting, at the very least once a week. Provide value to your visitors, and they’ll tell others…No time? Copywriting for websites and blog posts is our specialty! Click here to send an email and request your free consultation.

Power Up Your Social Media Presence

Are you on LinkedIn, Facebook, and Twitter? What does your profile look like, especially on LinkedIn? Do you have enough followers, friends, and “likers” to be taken seriously? If not, now is a great time to work on improving things. Add posts daily that would attract your ideal prospects – and have the potential to go viral.

But in order to get them in front of enough people, you’ll need lots of likes. How to get them? Try running a “like” campaign on Facebook (or have us run one FOR you). Having a few thousand “Likes” will do wonders for your credibility. Once your profile has the necessary quality and social proof, you’ll be able to attract your ideal clients much more effectively when they come back from vacation.

Let Us Help You Get More Clients

Want more clients? More REAL leads that you can follow up and build a relationship with? We’d love to help.

Click HERE to request a free 30 minute consultation!

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Premium Domain Names For Sale

premium domain names for saleHave you ever thought about getting a premium domain name for your business? If you haven’t, you may want to consider it. That’s because premium domain names can be an effective way to get the attention of new potential business prospects. And at Richmond Web Marketing, we are now offering a limited list of premium domains for sale.

In fact, we don’t just offer these domain names for sale, but we’re also willing to rent or lease them. Some businesses may not have the deep pockets to invest into a domain name outright, but most of them can easily afford to rent one (or two) on a month-to-month basis.

Why Choose A Premium Domain Name For Sale

So why should you want another domain name if you already have a website?

While some business owners have websites with keyword optimized domain names, many more of them do not. Those will be especially likely to benefit from acquiring additional domain names that are optimized for their desired keywords.

Many business owners are looking to attract a broader range of prospects to their websites, and owning additional domain names can help with that task. With SEO being as competitive as it is these days, any one domain name can only rank for so many keywords. However, with additional domain names, the range of keywords can be greatly expanded.

In addition, people type actual keywords into the browser window in their search for help. When someone has a toothache in Richmond and is looking for a dentist in Richmond, they might type in “dentist in Richmond.” And if DentistinRichmond DOT com is a functioning website, it will come up at the top of the search results.

Having additional domains will give business owners extra options. They can set up “feeder” websites on those domains. OR… they can simply redirect those “other” domains to their main website. Either way, they win.

At Richmond Web Marketing, we are starting our Premium Domain Name service with several select domain names. However, we may offer additional names as time goes on.

We have also set up a separate website for our premium domain names for sale and for leasing. You can find those domain names on our sister site

Just click on the link above and you’ll be taken over to that site so you can check out our additional domain names. Yes, we have lots more to choose from on that site. In the meantime, you can see a few choice ones below, especially those that are suitable for local businesses and for lawyers.

How do you get your Premium Domain Names for Sale?

Here’s how it works. I recommend that you choose your domain names one at a time. Once the links are all set up within the next few days, you can click on the links and make an offer directly.

In the meantime, feel free to send me an email and I’ll send you the appropriate link directly.

Of course you’re also welcome to send me an email if you have questions.

Go ahead and take a look…

Domain Names for Sale

Below, you will find the domain names we have currently for sale, both for lawyers and other businesses in the Richmond area (and beyond).

These domain names can be either bought outright, or you can lease them if you prefer, with a downpayment and a monthly charge for however long you’d like to use the domain name.

What can you do with a domain name?

You can set up a website and attract prospects to your business with different keywords or a different slant. You can also simply use the new domain name to redirect prospects to your regular website.

Domain Names for Lawyers


Local Domain Names

Thank you for your interest. Please remember to send me an email if you have any questions, and I’ll send you a reply – or the appropriate link – directly.

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Premium Press Releases Increase Visibility & Leads

Premium Press Release Service - Missing LinkPress releases have been changing during the last few years. They used to be just for the press, but with the advent of internet based press release sites, their audience included both businesses and consumers as well. That’s still the case, but there have been additional changes more recently.

The good news is that if you approach them the right way, they can be highly effective. Premium Press Releases increase your visibility & leads! They could very well turn out to be the missing link in your marketing.

But what about regular press releases? Here, the news is not so good…

Before all the Google slaps, you actually could get results even with free press releases, but now, those times are but a distant memory. First of all, most free press release services are no longer free, or they are so bad you’re better off without them. Their links no longer help you get ranked, and some could even hurt you.

What else makes those sites bad? They make it hard to find your press release, and your press release is featured alongside ads of your worst competitors. Ouch!

If you want to get rid of the competition, you have to pay… and pay big. And yet, you may still not get what you are hoping for.

So what kinds of press release sites actually help you?

For starters, you want press release sites that feature you without the competition. You also want your press release to be picked up by high quality news sites.  Like this:

Premium Press Release Service Pickups

How press releases help your website

If used well, press releases can provide excellent support for your site’s SEO and for helping you get found in lots of places. In fact, SEO is an area where press releases are particularly helpful.

Here’s an example:

Just the other day, I worked hard at getting some Google juice to one of my clients’ blog posts. No luck. I couldn’t even get it indexed, at least not in a hurry.

So I launched one of my Premium Deluxe Press Releases (the ones I’m offering you here), and within just a couple of hours after the press release was published, the post was on PAGE ONE of Google! Whoa!

And not just on page 1, but in the third place, right below the images section. Oh, and the image of the blog post was in the second place of those images!

My jaw dropped! I had no idea how well it could work if used correctly.

I do have to make a disclaimer – those kinds of spectacular results aren’t necessarily typical and they aren’t guaranteed!

There’s another plus: These Premium Press Releases also increase your visibility and get you found in all sorts of places – because they get picked up by many news sites.

How to make the most of your Premium Press Releases?

Well, other than actually using a premium service? Easy! Write a good one!

And that can be trickier than you might think.

The challenge is that you have to strike a fine balance between making it news-focused and not “sales-y” yet still persuasive enough to get people to take action, or else it will not get published. And even if it were to be published, it won’t get picked up by other news sites.

So you need a very skilled copywriter to create the kind of press release that is effective yet not so persuasive that it gets shot down.

New: Premium Press Release Service

While we’ve been offering this service to our private clients for a while, we’re now opening it up to new clients as well! So if you need more visibility for your site, you now can get it.

Our Premium Press Release Service includes:

  • A consultation to ensure that we promote what you want to promote
  • A professionally written press release guaranteed to be accepted by our Premium Press Release partner (If there’s a problem, we will rewrite it until it is accepted)
  • Distribution by our Premium Press Release partner
  • Attractive dedicated press release page, suitable for forwarding to your prospects and business partners, and to local press
  • No competing ads on your press release page
  • SEO boost to your website
  • Pickup by hundreds of news sites

What do you think? Pretty impressive, isn’t it?

What about the price? Some services charge up to $500 for those kinds of services, especially for the distribution and the pickup by news sites.

You’re in luck though – because you can get it for a much more reasonable price…

CLICK HERE For Your Premium Press Release!

And if you act fast, it can be EVEN MORE affordable! For the next few days, we’re running an introductory offer to celebrate this new service! This means you can get an extra 50% discount by using coupon code “AAPRESS” (no quotes)!

Questions? Just email me by clicking HERE!

I look forward to helping you get more visibility, leads, and clients!

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White Papers Grow Your Business

white papers grow your businessHave you used White Papers To Grow Your Business? If not, why not? Maybe they seem to be intimidating or too much work? But if you take a closer look, you’ll see quickly how White Papers Grow Your Business!

And Richmond Web Marketing is now offering the services of a White Paper Copywriter for current and new clients!

But before we get into the details of that service, I’d like to answer a question that you may have: What is a White Paper?

A White Paper is a very special report that shows off your expertise and answers a burning question (or sometimes several) your potential customers have. But not just any old question! You’ll focus on questions that you can solve for your customers.

For example, if you’re a roofer, you should write (or create) a White Paper on a roofing-related topic, not on plumbing or best dessert recipes! Likewise, if you’re a lawyer, focus on a legal question your prospects might have, and make sure it lies within your specialty.

Sure, you may know a lot about bankruptcy, but if you’re a personal injury lawyer, you want to attract prospects who need help with their personal injury claims, not with bankruptcy. And, of course, vice versa!

How White Papers Grow Your Business

So how does it work? You know how hard it has become to attract the interest of prospective clients. The world has become so noisy, it’s hard to get anyone’s attention anymore. But there are still ways to stand out, and White Papers are an excellent way to do it.

The key is to get your prospects’ attention. Here are some ideas…

You could send a postcard or a letter. Or an email. Try it and see how many respond…

You could cold call them, or even slightly warm call them if you’ve met them at networking meetings. And I know you know how well that works. Plus it’s painful and likely to waste a lot of time. You may end up having coffee with lots of people, everyone of whom wants YOU to buy from THEM. Sigh.

You could also create webinars, and those can indeed be highly effective. But they can also bomb. Plus you have to get people to attend for webinars to work.

OR… You could send them a copy of your White Paper. Printed out, maybe even turned into a booklet, with a friendly cover letter.

Research has shown that White Papers get MUCH better responses than any of the alternatives, except for (possibly) very well-done webinars. Why? Because they get people’s attention – and show off your expertise, plus a way you can help them solve their problems! What’s not to like?

So if they do have the kind of problem(s) you can solve, chances are excellent that they will at least want to know more.

How Do You Get A White Paper

I’m sure you see the problem… How DO you get that high-performing White Paper?

Of course, you could write it yourself! And maybe you’ve tried to do just that! But of course there are a few problems with that approach…

1) It’s hard work! You’re a business owner, and your time is valuable. If you spend it struggling with writing a White Paper, chances are you won’t get a very good ROI.

2) You’re (probably) not a Marketing Expert or an Expert Copywriter. And that means that even if you actually complete your White Paper, it’s not likely to get the results you’re hoping for. So you’d do much better outsourcing it to someone who writes White Papers professionally.

White Paper Copywriter Now Available To NEW Clients Too!

And yes, outsourcing is the solution: Find someone who writes White Papers professionally! That someone should be a marketing expert AND an expert copywriter!

And you’ve come to the right place to find someone just like that. Me!

Why me? I’m a professional copywriter and have been writing highly effective sales pages and White Papers for my private clients for years, getting them literally thousands of leads! Now, I’ve decided to offer my services as a White Paper Copywriter on a limited basis (first-come, first-served) on a standalone basis.

If you decide you’d like to hire someone to write your White Paper, get in touch and we’ll get on the phone to talk about what you need, and what it takes to create YOUR professional and prospect-attracting White Paper!

We’ll discuss who your preferred prospects are and how you best serve them. We’ll also arrange an interview so you can basically “download” your expertise – or that of one of your specialists – to the writer, who then turns it into a compelling White Paper.

It’s a process that’s painless and surprisingly fast, unlike the process of trying to write it yourself.

Let’s Talk About YOUR White Paper

The next step is talking about your White Paper. If you’re serious about using a White Paper to Grow Your Business, then we should talk.

Simply contact me HERE, be sure to include your best phone number, and I’ll get back to you as quickly as I can.

Looking forward to speaking with you!

Best regards,

Elisabeth Kuhn

Posted in More Effective Marketing, White Papers | Tagged , , , , , , | 1 Comment