Is your website getting the results you’re hoping for? How many visitors stick around, and how many of those who do are taking action?
You hope they’d opt in to your list, or, even better, buy something. Instead, many say “Ho-hum” and trundle off, never to be seen again.
What to do?
Upgrade the writing on your website. Or set up special sales pages with powerful marketing writing – also known as copywriting.
How I discovered the power of marketing writing
About 10 years ago, I was a linguistics professor in an English Department and the resident grammar guru. And then… I discovered internet marketing.
More specifically, I discovered that when I read certain sales letters, I couldn’t get my credit card out of my wallet fast enough to buy whatever they were selling.
What the…? I thought. What just happened?
Since my area of expertise was using language for persuasion, I was intrigued. These writers were masters of persuasion, way beyond what I had ever imagined was possible.
And just around that same time, I was getting letters in the mail from AWAI – about the 6 Figure Copywriting Course. And yes, the letters were very persuasive as well. So much so that I was soon the proud owner of said course and started working my way through it.
I figured since I was skilled at crafting language, this would be something I’d be good at too. And as it turned out, I was right.
I got my first paying customers, a legal marketing firm, soon after I finished my course. Eventually, I left academia to go into marketing full-time.
What Is Copywriting, AKA Marketing Writing?
Copywriting comes in several categories, and they all work together. Here are four of the main ones:
a) Sales Letters
b) Website Marketing Writing
c) Opt-in Pages
d) Pre-sell Reports
e) Email Marketing Writing
Here’s how it works:
Sales letters or sales pages are standalone web pages with highly focused persuasive writing that endeavors to sell the product or service that’s on offer.
The key is to keep the visitor reading until they just have to have what’s offered.
Website marketing writing is a bit less “sales-y” and more personal, and it’s designed to draw in the visitor and make them keep reading… preferably until they decide to take some kind of action.
Opt-in pages offer their readers one type of action to take that’s relatively low-risk. In exchange for a compelling “free gift,” they provide their email address so you can follow up with them – and build a relationship with them.
Some of these free gifts are pre-sell reports – special reports that provide information and also make the reader realize that they need and want to take “the next step” – conveniently suggested in the report, generally with a link to a sales page.
And that’s where emails come in. Once your visitors have signed up for more information, you can send them a series of carefully crafted emails that will help them get to know, like, and trust you, and eventually persuade them to become your customers and buy what you’re offering.
Will everyone buy? Not quite, but a much larger percentage of the visitors will buy than would have without the follow-up emails.
More Marketing Writing
Meanwhile, there are more ways to tap into the power of copywriting.
Have you ever watched a video that seemed absolutely endless and you really wanted to do something else, but you just couldn’t stop watching? And when it was over, you might have even bought what was offered?
Guess what! That too is copywriting. Somebody crafted the text that was narrated in the video!
The same is true for social media messages.
So how would YOU like to benefit from the power of persuasive marketing writing?
How YOU can benefit from the Power of Marketing Writing
If you’re less than happy with the results you’re getting from your website, it’s time to let a marketing writer help you out. And I’d like to be the one to do it!
I’d be happy to take a look at your website and give you some tips on how you can improve your results…
Just CLICK HERE to email me, put the words “Marketing Writing” into the subject line, and we’ll schedule a time!