Are you trying to get more leads and clients from Facebook? There’s now a really powerful way to do just that: Run a Facebook challenge!

As you may have noticed, Facebook has a new algorithm, and it’s heavily favoring posts that get a lot of engagement. But how do you get engagement? It turns out that Facebook challenges have engagement built in.

This helps you grow your list of leads and build a relationship with them, which gets stronger as you interact with them during the challenge.

And what’s more, a Facebook challenge also establishes you as an authority while it nurtures the leads’ relationship with you. As a result, they’re more likely to buy from you, starting with your offer at the end of the challenge.

So how do you set up a successful Facebook challenge?

Start by figuring out what it will be about. It has to fit with the product you plan to sell at the end of it, and it needs to be about something your ideal audience wants.

Then come up with a series of tasks or assignments. They should be short, so they can be completed in just minutes a day. Some challenges are overly ambitious and take up so much of their participants’ time that they end up dropping out. This is to be avoided.

Instead, you want to give them a sense of accomplishment as they complete each part of the challenge and get the promised result. This is what makes them eager to take you up on your offer at the conclusion of the challenge. They’ve enjoyed working with you and have experienced success, and now they want more!

Want some help with putting your Facebook challenge together?

Want some help with putting your FB challenge together? I provide assistance with planning your challenge. You can also get a done-for-you solution where I’ll do all the copywriting for your challenge!

Just send me an email at elisabethhelp@gmail.com to request a free 15-minute chat and use the phrase “Facebook Challenge” in the subject line!