Online Marketing Services For Small Businesses And Solo Professionals
Online marketing includes a wide range of potential services. In order to find out how we can best help you, we generally start with a no-cost 15 to 20 minute consultation. You can also book a longer consultation for a more in-depth analysis of your needs.
Here are a few of our key offerings:
1) A WordPress Business Blog
Every business needs a blog, and if you don’t have a website yet, you may as well get started the right way – with a WordPress Blog. There are several options, depending on the amount of copywriting that will be required, as well as the design features you’d like.
2) Helping You Turn Your Visitors Into Clients
Getting found online is one thing. Turning those visitors into clients is quite another. A lot of websites aren’t designed for “conversion.” We can help! One of our new offerings is the creation of custom reports.
Visitors come to your website because they need something. Often, what they want first and foremost is information. Even if they end up wanting more, they need the information first in order to see if they can trust you. And that special report… will help you establish that trust.
If you’re interested in getting a custom report…
CLICK HERE to find out more about Custom Report!
3) Copywriting And Web Text
Copywriting is our specialty. It’s what helps your website do its job!
Imagine a website that gets visitors, but none of them ever sticks around. You offer great services, but hardly anyone ever bothers to contact you. It’s so disheartening.
Yet if you have professionally written website copy, your visitors will feel drawn in and keep reading. And while they’re not always take action right away, they are usually willing to give up their contact information, provided you have an offer they can’t resist. And that’s where the special report comes in…
If you do have a compelling offer, you may even get a customer right then and there.
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4) Comprehensive Online Marketing Solutions
We now offer comprehensive online marketing services for small businesses and solo professionals, including coaches, speakers, financial advisors, chiropractors, dentists, roofers, and many more. As part of our offerings, we provide the following services (some of them in collaboration with our associates):
Step 1: Competitive Analysis
You wouldn’t go drive across the country without a map — and a plan, would you? And you wouldn’t build a new home without a plan either.
And a plan is exactly what’s called for when you build an effective online marketing campaign. That, and a thorough analysis of your competitors, those who currently hold the top rankings in the search engines. You want to get where they are, and that will require some intelligence: Your competitive analysis.
Here’s what you’ll get:
A detailed analysis of your competition with a comprehensive summary report covering the various areas of on-page and off page optimization of your competitors. It also includes a plan for how to get you into that spot.
This is not a one-size-fits-all project since the scope of this analysis depends on various factors, including how competitive your market is, and on the number and quality of your closest competitors.
Contact us for a free 15 to 20 minute consultation.
Step 2: Optimized Publishing Platform
The next piece of the puzzle is to have an optimized publishing platform.
It’s an easy to use content management system that’s designed to rank on Google quickly. Depending on competitiveness of the market, we have managed to get some ranked on the first page of Google within days.
So here’s what you’ll get:
A perfectly optimized publishing platform that will enable you to achieve high rankings for not just one or two but any number of search terms.
Contact us for a free 15 to 20 minute consultation.
Step 3: Email Marketing & Autoresponder Set-Up
Are you following up with your leads? If you’re not, you’re definitely leaving a TON of money on the table.
You’d be letting your prospects slip away into a giant black hole, never to see them again. And to think of it — those are the customers that you’ve worked so hard to bring to your website. And if you’re using Pay per Click advertising, you’ve paid a lot of money for them as well. You may as well make the most of them.
If you give people a chance to become part of your database and follow up with them correctly, you’ll literally have an instant ATM button that you can hit just about anytime you want for a fast influx of cash.
You know that success in business comes with the ability to reach out and get in touch with your customers — and to build a relationship with them. An email marketing system lies at the heart of your ability to do just that.
In fact, even if you decide to do nothing else, I highly recommend that you set this up as soon as possible.
Note: If you want to take this a step further and want to go to mobile marketing, we can help you as well.
Contact us for a free 15 to 20 minute consultation.
Step 4: Social Media Marketing
How would you like to tap into hundreds of millions of “friends”? Okay, I realize you’re more interested in local visitors, but trust me, they’re on Twitter and Facebook too!
Most of your competitors are social media savvy or working on it, and if you’re not there too, they’ll snap up all your potential customers!
Please note: Because this service is very labor intensive, we are offering it only on a very limited “space available” basis.
We do however offer help with your LinkedIn Marketing!
Step 5: Content Creation
Content is king, for lots of reasons. In fact, if there’s no content on your website you might as well pack it in. We provide professional copywriting services to create compelling website text that will make your visitors stick around and take action.
Not only that, but now that Google has updated its algorithms, it really requires LOTS of very high quality and unique content. This means that content is required even for getting found on Google, plus, once visitors arrive, it’s doubly important.
We also offer the option of having a special report created that you can give away in exchange for your visitors’ contact information. That way, you can follow up with them and put your new autoresponder to good use. And of course, we’ll happily provide you with highly effective email series to send to your new subscribers.
Step 6: Offsite Content
While you definitely want high quality copy on your website, don’t stop there. You also need to look good on the rest of the web. When people learn about you, they usually Google your name – or your company’s name. It’s important that they see you in a good light when they look at the results.
Publishing high quality content on a number of additional quality sites puts you on the “map,” establishes you as an authority, provides your potential customers with many more ways to find you, and… it helps your own site’s rankings in the search engines.
The best thing — all that content is yours to keep and it keeps on working on your behalf… which is more than you can say for pay-per-click advertising. Those clicks will stop the moment you stop paying for it.
Copywriting and content publishing are our specialties! We have lots of experience with writing persuasive salesletters and with creating articles and press releases that rank well and get the clicks.
Contact us for a free 15 to 20 minute consultation.
Step 7: What About Backlinks?
Yes, what about them? You still need backlinks, but it’s extremely important these days to get the right kind – and avoid the wrong ones. It’s no longer a numbers game.
Unfortunately, a lot of the backlinks that you can get for cheap will hurt your website’s search rankings rather than help. And now, with Google getting wise to “traditional” SEO tactics, they can even get you de-indexed and banned! Don’t take chances.
In spite of that bad news, there ARE ways to get valuable high-quality backlinks, and we’ll be happy to help.
Step 9: Website Optimization
Why do I mention this one last, when it really is one of the most important parts of the puzzle?
Because it’s already included in Step 2, which I highly recommend. But if you prefer to work with your existing website, you can also get this service separately…
And here’s another thing… traditional optimization approaches no longer work. What it takes these days is having high quality unique content – and lots of it. And yes, we can provide that for you, as you can see in step 6 on content creation.
Contact us for a free 15 to 20 minute consultation.
What if you don’t have a website yet? We’ll be happy to talk with you about how you can get started — with a plan that makes sense for you… AND your business.
I look forward to talking with you.
Elisabeth Kuhn
Richmond Web Marketing