Do you have a Facebook Business Page? You may have noticed that your posts have less and less “reach.” And you’re wondering about finding the best Facebook Marketing Strategies for 2021.
It seems to get more and more challenging to reach your audience. So you’re wondering if Facebook is still a good place to get in front of your business’s potential customers.
What are the best Facebook Marketing Strategies for 2021
The key to using Facebook correctly in 2021 is understanding
how Facebook works and what it’s main mission is.
Facebook wants its users to have a positive experience in order to keep them ON Facebook. And how can they tell? They are looking at how engaged they are. Are they responding to your posts? Do they stick around on your page, having fun?
So if you know how to help your visitors have those positive experiences on your page and keep them engaged, Facebook can work out very well for you. And you can even do that without spending a fortune on Facebook ads.
In fact, the changes aren’t nearly as drastic as it might seem. Even before the more recent updates, it was important to publish a majority of your content on topics that would delight, entertain, and educate your visitors. Only 10% to 20% of your content (at most) should focus on your products and services or on selling anything. That’s still the case.
In fact, I posted another article on Facebook Marketing Strategies a while ago, and you’ll see that many of the key principles still apply. And below, I have listed some of the most important aspects of what to do now in 2021.
What No Longer Works Well On Facebook
Many business owners believe that the point of their Facebook page is to post about their products and services, and make special offers. Sure, that’s part of it, but if that’s all you do, or even the majority, two things will happen:
Your visitors won’t stick around for very long – and Facebook will show your pages to fewer and fewer people. So be sure to stick to the 80/20 rule, with 80+ percent of your content about what pleases your visitors, and less than 20% about you.
Engagement: The Key Facebook Success Strategy In 2021
You may have heard the new buzzword: engagement. And you may wonder what the heck it means. Facebook wants your posts to be designed to create engagement, which includes dialogue. This means it’s important to post items that get a response from your visitors. And here’s what’s even most important: be sure to respond to their responses.
Yes, this can be a lot more work than what you are used to. And the more successful your posts are, the more work it will be. Make sure you’re keeping close tabs on whether you get responses, and if you do, be sure to respond back quickly. And then check for responses to your responses and respond to those as well.
Why? It will generate more and more engagement, and make Facebook happy. And then, Facebook will show your posts to more people to reward you for the engagement you have generated.
What to do about the increased workload
Once you think this through, you’ll quickly notice just what this means. In order to keep up with the Best Practices of the Recommended Facebook Marketing Strategies for 2021, you have to…
- Find material your audience will enjoy and respond to
- Post it at the right time
- Keep track of any responses
- Like the responses and respond to them
- Check for responses to your responses and respond to those too
Does this sound like a lot of work? Sure it does! And you have a business to run. So what should you do? Outsource it! Talk to us about your options to get the most out of the Facebook Marketing Strategies for 2021.
Just CLICK HERE to email me your phone number and we’ll talk! I can help you grow your Facebook followers and build a community, right on your Facebook Business Page. And I can help you with getting your audience to engage with you and with each other. That’s what Facebook likes and rewards, and ultimately, that is what grows your brand as well – and gets you customers.