Remember article marketing? Ten years ago, writing a few articles and spreading them far and wide could do wonders for SEO and increasing your business. But content marketing strategies have changed.
That doesn’t mean articles are dead. Far from it! They have changed names, though. Now, people call them “content.” And the distribution channels have changed too.
Article directories, the few that are still around, are a shadow of their former selves. This is true especially when it comes to generating traffic – and to showing up in Google search results. But you do find plenty of articles, or pieces of content, in LinkedIn where they do a lot of nice things for their authors.
New options for content marketing strategies
And that’s not all. There are other new options, the biggest among them being Medium.com. Medium has great visibility in the search engines, and it has millions of regular readers!
Is your website getting the results you’re hoping for? How many visitors stick around, and how many of those who do are taking action? Consider to use the power of marketing writing for better results!