Tag Archives: internet marketing

Is your Marketing Money Bringing you Business?

What’s the Return of your Investment (ROI) for your marketing or advertising dollars? Do you even know?

That might seem like a silly question to some of you, but at Richmond Web Marketing, we’ve discovered that a whole lot of people have absolutely NO idea how well it’s working. That’s because they don’t track which advertising brings in which business — if any.

So what can you do about that? Start tracking.

Don’t just advertise because that’s what you’re supposed to do. Advertise with a goal in mind. And make that goal measurable.

There are a number of ways you can do that. You can ask anyone who shows up how they found you. That’s actually not a bad way to do it. You can also include coupons or coupon codes in your assorted advertising material and use that to track what seems to bring in customers.

And, of course, you then have to tally up the results vs. what it cost you to make them happen. You may find the results too depressing. Or maybe not. Maybe you’re lucky enough to have found advertising methods that really work for your customer base. Good for you.

If the results do leave you depressed, though, consider making some changes. Chances are that you’re leaving lots of money on the table — even IF your advertising is working. At Richmond Web Marketing, we see that all the time.

Find out more about what online advertising can do for you — for a fraction of what offline advertising probably costs you right now, and with much more dramatic (and trackable!) results.

If you’d like to know more, I’d be happy to go over what you’re currently doing and give you some ideas of what you can do to get a whole lot more ROI or mileage out of your advertising dollars.

Just sign up on the form at the top right (which will give you a FREE report, and some free marketing tips) and send an email to the return address.

Or call me at 804-285-2535 at Richmond Web Marketing and leave your phone number (slowly AND clearly, preferably twice) and some good times when I can reach you, and I’ll call you back.

Are You Leaving Money on the Table?

Ask yourself: Are YOU leaving money on the table? At Richmond Web Marketing, we find that 99% of businesses do. Why?

They’re not taking advantage of the plentiful tools the internet has to offer. There are ways to cut your advertising expenses and increase your revenue that will be fairly easy to implement and that will cost you far less than what you’re probably paying for advertising right now. Advertising that doesn’t really deliver in most cases.

What ARE you paying for advertising? And what ARE your results?

I’ll give you some time to do the math…

Don’t leave all that money on the table. That’s not the smartest thing to do even in times of plenty. And when the economy is going through challenging times, like it is right now, leaving that money behind can be fatal to a business. It could mean the difference between making it and going belly up.

What would you rather do? Why not get a check-up of your website and web marketing system and find out what you could do to stop leaving all that money on the table. Chances are it won’t take THAT much.

Most businesses already have the virtual real estate, their websites. All it takes is some tweaking to optimize them for better traffic, making sure to get the best return on the investment they have already made, and bring more visitors to their website — and make sure to actually capture those visitors and turn them into loyal regulars.

Call me at 804-285-2535 and find out what I can do to help you with doing just that so you can stop leaving all that money on the table and finally get all of the revenue you’ve worked so hard for.

Or, if you prefer, email me at elisabethhelp AT gmail DOT com.

I look forward to talking with you.

Elisabeth

Richmond Web Marketing: Make Google Fall in Love with You!

At Richmond Web Marketing, getting our clients some serious Google love is key. It’s what we do!

How do we do it? I’m not about to give away all my proprietary secrets, but here’s the key: All you have to do is think about what Google’s raison d’etre is! (or the reason for its existence, if you prefer English).

Google is the number one search engine for one reason only: it delivers the goods. I remember when I first learned about Google when it first appeared. It was the secret tip — a search engine that allowed you to actually find what you were looking for.

Clearly, word got around, and now there’s hardly anything BUT Google. I mean, if you’re trying to find anything, where are you going to look?

So since the reason for Google’s success is that it delivers what the searchers are looking for, it needs to keep doing just that. And it does. How? By constantly monitoring how good a job it does.

And if you help it do a good job, it rewards you — with high placement for the keywords that people are using to find you.

Sooooo. All you really have to do is deliver the goods. Provide valuable information on the subject you promised information on. Make people stick around a few minutes. Make them click on a couple of links.

And Google will be assured that it did a good job and will bump you even higher next time, if there’s a higher place to go to. If you’re already at the top, it will just keep you there for a while.

Then, all you have to do is keep delivering the goods, and do so more and more effectively, and you’ll be able to keep your spot.

Does that sound too obvious? Well, sometimes the obvious stuff is the stuff that’s most easily overlooked. The internet is primarily about information (for most of us anyway). So if your information delivers, you’re golden.

And Richmond Web Marketing wants to help YOU be golden. We can help you make Google fall in love with you too.

How? Call us to find out: 804-285-2535 or send an email to elisabethhelp AT gmail DOT com.

I do have another site where I’ve written a bunch of articles about this subject, and you’re welcome to take a look around. It’s called Linguistic Leverage Web Marketing and offers up some more information about how to use the internet to promote your business more effectively.

And the linguistic leverage bit? Well, I’m a linguist (with PhD. and years of being a professor), and so I’m big on using language in a very strategic way, especially when it comes to copywriting, whether this is for sales letters, website copy, or email copy. It’s all about making your website work for you though.

And if you want yours to earn its keep at long last, just send an email to elisabethhelp AT gmail DOT com or call me at 804-285-2535.

Wishing you MUCH success!

Elisabeth (Dr. K)