Category Archives: Google

SEO Richmond — Help for Richmond Business Owners

Is your blog just sitting pretty in cyberspace? Here are some tips on how to optimize your site for Richmond. SEO can make a big difference.

What is SEO?

SEO is short for search engine optimization. The idea is that you have your website optimized in a way that gives it the best shot at turning up at the top of Google (and other) search engine results.

And SEO Richmond (a term I just made up) stands for being optimized to be found when people in Richmond are looking for your business.

There are a number of things you can do to make that happen:

First, optimize your website itself, both the bits you can see and those you can’t because they are behind the scenes.

Next, build some high quality and RELEVANT backlinks. Those support your on site efforts tremendously and give you what’s know as “Google juice.”

But here’s the thing…

All those things can only take you so far when it comes to building your business. Sure, they’ll get your site found more easily. But then what?

What happens when people come to your website. They may say “ho-hum” or “very nice” and then they move on. That’s not what you want.

Instead, you want a way to follow up with anyone who visits your website — or at least with as many of your visitors as possible.

And that’s my own personal mission: SEO Richmond is great, but you really need a follow-up system in place, or else you’re not getting the results you’re hoping for.

Call us for more information and find out how we’ll be able to help you: 804-285-2535

Or click here and send me an email and put “SEO Richmond” in the subject line.

I look forward to talking with you.

Page One of Google: What Does It Take?

How DO you get on page one of Google?

Let’s check out this example: Richmond Web Marketing. If you type it into Google, my website, http://www.RichmondWebMarketing.com will pop up right away. Here’s a screen shot I took a few days ago:

Up top is a rotating group of local listings. And then, there’s my website, at the top spot of Google’s page one.

That’s what you want to happen with YOUR website as well. Or at least something close to that.

How can you do that? A number of things have to happen for you to score at the top of Google:

1) Your site has to be optimized for the right keyword

2) Your keywords have to be chosen correctly

3) You need backlinks from “authority” sites

4) You need “fresh” content regularly

Is it rocket science? Not really. But it does take some know-how and some work to get to page one of Google.

Want help? Just type your name and email address into the form at the top right of the page, right underneath my smiling mug shot, and hit return to any email you get. Or call me at 804-285-2535 (and leave a message with good times to call back when you get the machine).

Richmond Web Marketing: Make Google Fall in Love with You!

At Richmond Web Marketing, getting our clients some serious Google love is key. It’s what we do!

How do we do it? I’m not about to give away all my proprietary secrets, but here’s the key: All you have to do is think about what Google’s raison d’etre is! (or the reason for its existence, if you prefer English).

Google is the number one search engine for one reason only: it delivers the goods. I remember when I first learned about Google when it first appeared. It was the secret tip — a search engine that allowed you to actually find what you were looking for.

Clearly, word got around, and now there’s hardly anything BUT Google. I mean, if you’re trying to find anything, where are you going to look?

So since the reason for Google’s success is that it delivers what the searchers are looking for, it needs to keep doing just that. And it does. How? By constantly monitoring how good a job it does.

And if you help it do a good job, it rewards you — with high placement for the keywords that people are using to find you.

Sooooo. All you really have to do is deliver the goods. Provide valuable information on the subject you promised information on. Make people stick around a few minutes. Make them click on a couple of links.

And Google will be assured that it did a good job and will bump you even higher next time, if there’s a higher place to go to. If you’re already at the top, it will just keep you there for a while.

Then, all you have to do is keep delivering the goods, and do so more and more effectively, and you’ll be able to keep your spot.

Does that sound too obvious? Well, sometimes the obvious stuff is the stuff that’s most easily overlooked. The internet is primarily about information (for most of us anyway). So if your information delivers, you’re golden.

And Richmond Web Marketing wants to help YOU be golden. We can help you make Google fall in love with you too.

How? Call us to find out: 804-285-2535 or send an email to elisabethhelp AT gmail DOT com.

I do have another site where I’ve written a bunch of articles about this subject, and you’re welcome to take a look around. It’s called Linguistic Leverage Web Marketing and offers up some more information about how to use the internet to promote your business more effectively.

And the linguistic leverage bit? Well, I’m a linguist (with PhD. and years of being a professor), and so I’m big on using language in a very strategic way, especially when it comes to copywriting, whether this is for sales letters, website copy, or email copy. It’s all about making your website work for you though.

And if you want yours to earn its keep at long last, just send an email to elisabethhelp AT gmail DOT com or call me at 804-285-2535.

Wishing you MUCH success!

Elisabeth (Dr. K)