Rank Well in Search Engine Results

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So you want to rank well in search engines results? You can, especially if you invest in a blog.

Here are a few tips:

Pick a good domain name (preferably based on the kinds of keywords that your customers are looking for.

Optimize your blog and your blog posts for your preferred keywords

Write useful and interesting content that will make people want to come back AND recommend your blog to their friends

Take advantage of social media marketing

Build a support network that connects back to your blog

A support network? Absolutely. There are two reasons at least why you need to do that.

1) Backlinks. Those links that go back to your blog will tell the search engines that your blog matters — because others are linking to it! Make sure those links come from relevant and well-respected sources though, or else it will backfire.

2) More ways for visitors to find you! Since many of those links should come from places like article directories, chances are good that people who find you there will stop by to look at your blog too, especially if you make it worth their while with a good offer.

The best thing? Those visitors are what’s called “targeted visitors” — they’re interested in what you have to offer.

So get your blog, add great (and well-optimized) content, and set up your suppport network. Then get ready for your visitors!

Just email me at elisabethhelp AT gmail DOT com
(obviously, replace the AT with @ and the DOT with a period!)

How to Promote Your Website — A 5-Step Approach

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Would you like to get more visitors to your website? How about luring them to your site from Twitter.

You will need a Twitter account to do that — but you should have that anyway. If you don’t, why not get started today!

So here is my 5 step approach:

1) Post great content on your site/blog

In order to lure visitors to your website, you need to provide them with great information. What qualifies as great information? There are a few options:

a) Some commentary on a topical issue

For example, you could find an article on something that’s going on at the moment and post a link to it along with your commentary.

b) Some information people are looking for

You could post a detailed how-to tutorial on something that a lot of people are trying to find. One of my own most successful blog posts provided step-by-step information on how to post a Twitter badge on one’s website! So figure out what some people might like to know and post it.

c) Some kind of list

Of course, make it a list that matters. It could be a list of trivia, including songs about a certain topic, or it could be the best websites for posting rss feeds or press releases or whatever other piece of information you’d like to provide.

2) Extract valuable bits of information

Extract bite sized pieces of information from your post. For example, you could pick out a few songs or websites, or questions that are answered in your article.

3) Craft tweets around them and send them to your followers

Craft Tweets around them and send them to your followers. A good format of such tweets presents the info first and then the link with a note that there are more where this one came from.

Then you should also use some variety — i.e., tweet the link out more than once, but each time give a different piece of information, or at least change it around, so you won’t be seen as spamming your followers. Keep your tweets valuable.

4) Send several times a day — but vary them

Keep sending your tweets, but mix them up with other tweets, some that provide good info to other sites, and maybe a great quote or a joke. Also interact with some of your followers and also retweet a few things.

5) Set up a capture mechanism

On your target website, set up a way for people to sign up for something of value. Give away an ebook or a teleseminar on the subject, and make sure the information is good. If you do those things, chances are good that people will not only show up, but they’ll spread the word. And in the meantime, you’ll get your visitors’ information and can follow up with them and provide them with even more value.

Need Help?

Just fill in your name and email in the box at the top right and request a free website review.

What if you don’t have a website yet? No problem. I’ll be happy to help. Instead of reviewing your existing website, I’ll present you with some options on how you can get a high-performing well-optimized website fast.

You can also send me an email to my new help email:

elisabethhelp AT gmail DOT com

Blogs for Business: 3 Reasons

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Three reasons why a blog is essential for growing your business these days:

1) A blog is fast

You can update it instantly, so you can make up to the minute special offers.

You can also respond to the news and offer topical specials.

And, of course, you no longer need to rely on your webmaster to make any changes — and wait weeks or months — until they get around to it. Plus, you won’t have to pay them anymore either.

2) Perfect combination of personal and business

These days, you need to give your potential customers/clients a reason to come to YOU. There’s a lot of competition out there, and you need to stand out.

And one way to stand out is to excel in the know, like, and trust area. If someone knows, likes, and trusts you, you’ve got a big advantage over the competition.

A blog gives you a way to achieve all of these. Not only can you tell people about your products and/or services, and convince them of your expertise, but you can let your personality shine through and share some personal stuff too every now and then.

That helps them connect with you on a personal level — and helps build relationships.

3) Blogs are interactive

It’s a Web 2.0 world out there, and in order to draw visitors, you need to engage them. A blog is made for doing that, even in its most basic form.

There’s a comment section, and you can invite people to leave comments as well as comment on each other’s comments.

The result — instant interactivity.

Questions? Just click here and send me an email!

Get New Clients on Autopilot

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Want to get new clients or customers? What if you could get those new clients on autopilot — meaning that they arrive on your doorstep or start calling you without you having to do anything, at least not directly?

You can.

That’s basically how it works when you have an online presence. Oh sure, you may already have a website. But does it deliver what you’ve been hoping for?

What you need is a comprehensive client attraction system, or more precisely, a lead attraction system that will also help you turn those leads into clients.

In addition, you’ll also want a client retention system. And you can have it all done and maintained for you.

Imagine… what if your target audience finds you online? What if they come to your website already half presold?

That’s what my “instant expert” module can do for you.

And of course, then there are Social Media. How to best harness those and use them to attract more clients?

Think about how you have been getting new clients so far? Depending on your type of business, they either happened to walk past your store and happened to have a need for your products, so they walked in.

Or, if you provide professional services, they may have met you at a networking event or at some other event where you gave a talk. Maybe they read an article you wrote. And maybe someone else told them about you.

In all those cases, there was an initial connection, one that made you look like a good candidate for what your customer was looking for.

The common denominator — they first have to find you.

And here’s the way you can exponentially increase the chances of your prospective clients finding you:

Show up on Google — when they’re looking for (someone like) you.

But isn’t that terribly difficult and/or expensive? It can be a challenge, but it doesn’t have to cost an arm and a leg.

If this sounds intimidating, don’t worry. Instead,why not just call me to find out how I can help you set it all up and maintain it for you, complete with instant expert and social media modules: 804-285-2535.

Or… click here and send me an email!

To your business success!

Elisabeth Kuhn

NEW Small Business Marketing Services!

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It’s the new year and I have streamlined my offerings! This will enable me to provide better services for you.

I’m now offering a comprehensive solution that will provide you with an optimized client attraction system and the supportive network that will help it score well on Google for several of your preferred keywords, so your clients will be able to find you.

There’ll be a basic version and a turbo version. I’m also offering a Turbo Deluxe version on a VERY limited basis.

Instant Expert & Social Media Component Included!

All plans include the “instant expert” and the “social media” component. Turbo includes twice the services plus press releases, while the Deluxe version includes… you’ll have to call me to find out.

Why the instant expert module? It helps people to know, like, and trust you, and that’s a very important part of making them willing to buy from you. Also, as an instant expert, you’ll be found in many more places.

Why now? People are starting to buy again, and you want to position yourself before someone else stakes out the turf.

Want more information. Call me at 804-285-2535 or click on my Services tab above and to find out more.

Looking forward to helping you make this year the best year yet!

Elisabeth Kuhn (aka Dr. K)

P.S.: If you’re in Richmond, or Chesterfield or Henrico County, or anywhere else in (Central) Virginia or beyond, I’ll be right in your backyard and can meet with you for a personal consultation.

However, I also have national and international clients and will gladly help you by phone, Skype, and/or email as well, no matter where you’re located.