Are you wondering how to get more clients? Growing a business can be hard work, and yet, you may not be taking advantage of all the ways you can boost your success. Read on to find out how publishing high quality content online can help you get more clients.
Do you publish quality content online? That’s where the opportunity lies. As you know, publishing content can be a bit intimidating, and it also involves work and know-how. The result? Most business owners are far too busy to even consider it. And that means that if you DO take action, you’ll be way ahead of your competitors.
So here are five great reasons to take the plunge and publish high quality content around the web.
1) Jump Ahead Of The Competition
I know I just said that, but it really is the reason that makes all the other ones more powerful. By publishing quality content online you’ll get to jump ahead of the competition. And you won’t have to worry about them catching up. Most of them won’t muscle in on your territory because it just seems like too much work.
And yes, it will be work, but it’s worth it in so many ways as you can see below.
2) Get Found In More Places Online
With Google making it ever more challenging to get found online, publishing lots of quality content in different places gives you many more chances to get found online. Not only that, but there’s a bonus advantage as well…
3) Look Like The Go-To Expert
By publishing high quality content in different places, your name starts to pop up in lots of Google searches. Wherever people look for someone of your expertise, you’ll be there. Can you imagine how that will boost your image? And your business?
This even works if you have a local business because being published online and seen around the world raises your image at home as well.
4) Show Off Your Expertise
Publishing content online gives you the opportunity to show off your expertise. Sure, you should do the same on your blog, which of course is also publishing material online, but the more you publish in various places, the more your expertise gets out there and has a chance to impress people.
5) You’ll Have An Instant Portfolio
Speaking of impressing people… One highly useful side effect from publishing numerous articles and other publications online is that you’ll have an instant and highly effective portfolio! Whether you have articles in a directory or books on Kindle, sending your contacts there will seriously impress them.
And of course, you can have all those assets turned into “real” books!
So you see that publishing great material online can do amazing things for your business. The only problem… yes, it’s a lot of work, and if you want excellent material (and you shouldn’t put your name on anything less), it can cost you. But it’s money well spent as it raises your reputation over time and increases your visibility.
Want to know more? Contact me for a FREE 30-minute consultation to see which of our services may be right for you.